Steve Jobs news rockets across the social web: Early yesterday evening, we started seeing several Steve Jobs rumors floating around Twitter. But when Breaking News editor Stephanie Clary (@sclary) saw the sad news confirmed in an Associated Press alert, she published a six-word tweet seconds later, sparking shock and disbelief across Twitter.
In fact, that tweet was RT’d more times than any other tweet in @breakingnews history: nearly 11,000 times, according to Twitter analytics. Subsequent tweets were shared thousands of times, as well. And @breakingnews added over 10,000 new followers yesterday alone.
We also simultaneously published the news on Facebook, Google+ and Tumblr. In each case, the story was one of our most-shared and commented ever. We collected some of the reaction on BreakingNews.com.
The social outpouring exemplifies how Steve Jobs touched so many lives in a profound way. We’ve heard from several people who first discovered the news on their mobile devices, either via Twitter, Facebook or by a “push alert” from apps by Breaking News and other news organizations. Then quickly, they shared the news with their friends — sometimes with their own memories of Jobs — propelling the story around the world.
President Obama said it best. “There may be no greater tribute to Steve’s success than the fact that much of the world learned of his pass on a device he invented.”
(Post by @corybe. Photo by Robert Galbraith / Reuters)